How Organized Does This Press Conference Look?

Looking at the static image below, it doesn't look too bad. But don't stop there; you really need to see it play out. If you had a chance to read the last clear comms post about staging a news conference, you'll enjoy this video.

Take note of the fact that it took a full 4 minutes before the conference concluded...after the conference was first "concluded".

What were the primary speaker's key messages?

Did you like the handheld microphone he was using?

Do you think the event's major sponsor was impressed?

A little planning will go a long way toward making your event a success; a lot of planning will help you "knock one out of the park".