Fore!!!

Tiger's really teed one up for us...

He's made his public apology. Well, whatever his intentions, he can add this failure to his growing list. Let's look at why this is a failure:

1. It was read, word-for-word; scripted beyond belief.
2. The statement was written for the eye, not the ear...and very poorly at that.
3. During what was supposed to be his apology, he found it necessary to plug the good work that his foundation is doing...not the time to do this...all that was appropriate during this statement was unabashed contrition.
4. For some unknown reason, he found it necessary to speak of his faith. Because he admitted that he had moved away from it in recent years, it completely lacked relevance in this apology.
5. He asked viewers and attendees for their "help". This is not the time to ask anything of anybody. Instead, he needed to explain what he'll give to earn forgiveness and understanding.
6. The statement was much too much, far too late. It was far too long, and too long in the waiting.

Was Tiger Woods coached on how to deliver this? I would presume he was, intensely. Was this actually by design? The finished product really makes you wonder.

The real problem: a complete lack of emotion, contrition and sincerity. A heartfelt apology comes from the heart...it doesn't need to be read, word-for-word. He needed to step away from the script and speak to his loved ones, his friends, his fans and his business partners.

Sorry, Tiger, you really sliced this one out of bounds. Fore!!!