Well, don't ask Jane Taber. And apparently, you shouldn't ask Barry McLoughlin, the expert cited in her article. (http://www.theglobeandmail.com/blogs/bureau-blog/how-not-to-manage-a-crisis/article1452440/)
Perhaps you should ask the folks who've written comments on the article (tongue planted firmly in cheek).
Mr. McLoughlin is not looked upon very kindly. Admittedly, referencing Belinda Stronach and Giuliani Zaccardelli as previous clients does not do much to bolster his profile for the average reader. But what I find most interesting is the fact that some Globe readers roundly criticize him for the advice he has regarding handling crises. He's referred to as a "spin-meister". Ironically, what he is suggesting is totally the opposite.
His advice is sound: come clean, and do so quickly (read: tell the truth and do it now). He could have added one other important bit: take immediate and concrete steps to make things right with your customers/stakeholders but that advice may have been lost in either Taber's writing or on her editor's desk.
The last thing you want to be accused of during a crisis is "spin". Handle it well and academics and true PR professionals may just be referencing your crisis as one of those textbook cases that PR students will study for years to come.
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